Head of Marketing
As Head of Marketing, Susan is responsible for delivering marketing and communications strategies that support the achievement of IFS goals.
This includes management of value propositions, targeted communications and collateral to clients and key stakeholders, and optimising IFS’ brand profile and public presence via digital and traditional channels. She also manages feedback and insights to ensure the user voice is represented in organisational projects and initiatives.
Susan joined IFS with extensive experience across a range of industries including financial services and super, wills and estates, arts and culture, and travel.
She holds a Master of Business (Marketing), Graduate Diploma Business (Marketing), Bachelor of Arts (Social Science) and RG146 Diploma of Financial Planning. She has worked with IFS since 2014.